Mike Procopio is the Executive Director of Retail Operations with the BC Liquor Distribution Branch (LDB).
He has more than 20 years of experience in senior management and business management in the Canada alcohol beverages industry. He had been the Director of Purchasing, where he was responsible for purchase of all alcoholic beverages for all the government liquor stores, inventory management, quality control issues, social responsibility issues and store layouts i.e. planograms and category management.
Prior to his current position, Mike had also worked as the Executive Director of Human Resources for 3 years.
Mike was appointed Executive Director of Retail Operations in 2014 – overseeing store operations, marketing, merchandising, and corporate loss prevention.
The BC Liquor Stores’ mission is to be a customer-centric, profitable retailer dedicated to innovation, exemplary service, helpful product knowledge and corporate responsibility.