Jeff Guignard is the Executive Director at BC’s Alliance of Beverage Licensees (ABLE BC). Jeff is an accomplished leader and communicator with over a decade of successful experience in government relations, political communications, and issues management. Initially from New Brunswick, Jeff comes to ABLE BC directly from Parliament Hill in Ottawa where he worked for three different Members of Parliament-including two MPs from BC. He is well-connected in British Columbia and brings a wealth of experience working collaboratively with government, business, and industry officials-particularly in the small business and tourism sectors.
In his free time, Jeff is also a ranked competitive curler and has served on the Board of Directors of the Ottawa Curling Club, where he was responsible for strategic planning and membership services to the club’s 600 members. In each of these roles, Jeff has distinguished himself as an effective and highly skilled communicator whose leadership style reflects his open, collaborative, and passionate personality.