Working for the future of our industry

A message from Jeff Guignard, ABLE BC Executive Director

Jeff Guinard_sm

BC’s Alliance of Beverage Licensees was proud to present the third annual BC Liquor Conference at the Sutton Place Hotel Vancouver on October 29, 2018.

Thank you to everyone who attended the 2018 conference and helped make it a great success!

The inaugural BC Liquor Conference was held on October 31, 2016 in Vancouver. This one-day conference was created to unite our various industry sectors as we focus on finding common solutions to shared industry challenges.

200 of the liquor industry’s top private retailers, on-premise operators, agents, suppliers, distributors, manufacturers, and government officials attended the inaugural event. Thank you to everyone who helped make the conference a great success!

It’s no secret that BC’s private liquor industry has recently experienced some of the most significant policy changes in a generation. For many operators, this has led to big changes in the way they do business. The conference offers our industry a much-needed annual forum to share ideas and best practices about how to drive profitability and innovation in your business.

Save the date for 2019

We would be honoured if you would join us for the 4th annual BC Liquor Conference on Monday, October 21, 2019 at the Hyatt Regency Hotel in Vancouver.

A commitment to the future

Every year, BC’s private liquor industry sells more than $1.6 billion of alcohol products and employs over 100,000 British Columbians. Although recent changes have led to new  challenges, it has also created new opportunities across all sectors of the industry. It is our sincere hope that, by working together, we can build a thriving and sustainable private  liquor industry that takes advantage of those opportunities and builds for the future.

For more information, please contact me directly at or (604) 688-5560.


ABLE LogoThe Alliance of Beverage Licensees (ABLE BC) is the membership-based advocacy organization representing British Columbia’s private liquor industry. Our membership  includes private liquor retailers, pubs, bars, nightclubs, hotel liquor licensees, as well as various agents, suppliers, and benefit providers.

On behalf of our 1,000 members, we advocate for a stable and thriving private industry. We consult regularly with our members to ensure they have a voice with government decision-makers, and report on current issues through our biweekly industry update e-newsletter, monthly member meetings, and regular member  surveys.

We have four organizational objectives:

  • Develop deep, long-lasting partnerships with government and elected officials
  • Serve as a positive, proactive advocate to protect and expand business opportunities for the private liquor industry
  • Negotiate industry-leading benefit programs that save our members time and money
  • Act as a primary resource for information about liquor industry regulations and policies

To deliver on our objectives, ABLE BC is governed by an elected Board of ten regionally-based Directors and employs a full-time Executive Director and staff at our downtown Vancouver office.

Jeff Guignard
Executive Director

Danielle Leroux
Director of Membership and Communications